What Are the Things That You Must Know About Digital Marketing Agencies?

Internet marketing services mainly use lucrative web content with the help of your website and promote your brand using associated digital marketing tools to expand your revenue stream. Marketing strategies using blogs, forums, newsletters and press releases are a powerful tool to attract more traffic into your website.

Here are a few basic things that you should consider when choosing a digital marketing agency:

1. Images speak louder than words at this field: you need to consider that in this field words will not be worth their weight. It is valid fact that about 65 percentile of the total population who browse through the internet are visual learners, so it is easily understandable that the largest chunk of your digital target will learn more about your products and brand through images and visually attractive posts rather than through lucrative words. Also the statistics suggest that posts with pictures get 53 percent more likes than other posts.

2. Email is still an important marketing tool: most reputable and big internet marketing services still rely on email as well. It has been witnessed that the 20 topmost organizations in the world of digital marketing still use email extensively to promote their brand and products. Did you notice the hundreds of emails you received last year during the holidays from Amazon.com. This method of sending personalized promotional mails is still the most effective way to increase your transaction rates and broaden your revenue stream.

3. Do not ignore the importance of mobile phones: according to the predictions of market experts, mobile will be the future of all marketing campaigns in the near future. But as of now a good digital marketing agency should give marketing for smart phone users’ top priority.

4. All your questions should be answered efficiently with data: yes, data will give you all the answers to your questions like, who is your market, and how many audiences are you reaching through your marketing strategy. All these answers that you want, will be offered by, data-based digital marketing which also operates in real time. Also data based marketing will help you to decide where you should allocate your resources and will also help you develop a more efficient marketing strategy.

5. Your online marketing strategy is required to be fitted and seamless: a good digital marketing plan according to the market experts should fit your brand like a comfortable undergarment. By that we mean that a good plan will fit you seamlessly. Also it will create a logo identity of your brand so that the style, tone and advancement of your marketing strategy is recognizable throughout the social media and smart phone devices and any other platform of online marketing as synonymous to your brand.

6. Now this covers all the target groups you have who avidly follow social media groups, blogs and posts. But what of the other audiences who are still unaware of your existence? How will you reach to them through digital marketing? To reach such audiences you need an agency that also offers Search Engine Optimized services.

Five Digital Marketing Techniques in 2015

Digital Marketing has an effective impact on the users and as well as company owners. Every business, whether it is small or big requires a strong digital marketing implementation to reach out the customers and to tell the story of their brand in a creative, genuine, and visually-engaging way. Digital Marketing provides the wide opportunity to increase the loyalty by sharing the content and doing various methods like SEO, SEM, off line marketing etc.

  1. Search Engine optimization: For getting your search terms related to your business, you have to optimize the website as per Google algorithms. SEO is the best process to get numerous visitors to your website. SEO involves two methods – on page and off page. In on page you have to check for the architecture of the website, whether the code is implemented in the correct way; ALT tag has been implemented; H1 tagging has been done; Meta tags have been inserted or not as per the targeted keywords; Keywords research has to be done as per the relevance of the services you are providing. After on page SEO, you have to go with off page SEO – usually done for creating high quality relevant backlinks. SEO helps to boost the traffic on the website.
  2. Search Engine Marketing: Search engine marketing includes the paid marketing – Google AdWords, Facebook advertisement, Email Marketing, etc. For the search engine marketing you have to pay to a third party like Google, Facebook for running ads on the platforms. One of the most interesting new marketing techniques, retargeting (or Remarketing) tracks customers through cookie placement and continues to show them ads for products they’ve viewed in the past across a network of websites. As the technology for retargeting improves, flexible brands will stay on top of the trend to find ever more organic ways to raise brand profile.
  3. Social Media Marketing: SMM commonly known as word of mouth marketing. Biggest brand having their own social media marketing manager to manage all the profiles on Twitter, Facebook, Google+ etc. You should have a strong social media presence and well engaged profiles, where they are interacting with the users and providing the answers to their queries. Sales through social media platforms. New research, however, indicates that social media may finally be directly delivered the paying customers vendors have longed for are rising.
  4. Mobile Optimisation: It reveals that mobile access to the Internet has quadrupled over the past four years. The importance of mobile will grow in each and every aspect of business, online marketing included. People use mobile devices all day long and in various contexts, allowing marketers to target them in a longer stretch of time and during different phases of the day – at work, during rest or play. All agree that the popularity of mobile devices will only grow in 2015, driven by smartphones, tablets and wearable technology. You should have to optimise your website for the android, iPhone, or mobile users so that users easily can access the website on their mobile devices.
  5. Off line and content marketing: The brochures, newspapers and press release must be unique and informative. It should be posted in all local newspapers. Content marketing differs from traditional marketing tools in its resistance to overt calls-to-action or purely product- or service-based ads, and smart consumers have developed a nose for sussing out quality content from gussied-up advertising. Like a good story, good content is original, dynamic, and shareable. Truly effective content marketing uses an accessible voice to tell genuine stories that gain the trust of the consumer and build a positive reputation for the brand.

The Internet As a Marketing Tool

In the last decade or two the old marketing rules in the world has been re-written in many ways.

The old ways simply does not work anymore, and yet, 1000′s of business owners still try and use those “old rules” as their only marketing option.

Today, in the 21st century, business CEO’s have brilliant marketing tools & strategies to their disposal that they never had before.

One of these tools is the Internet.

Now unfortunately, contrary to popular belief, the Internet is not a magic wand as many people may think it is.

But it is a magic tool, the same as what a PC or Laptop is, if they learn to use it in the right way.

Obviously, there are many ways, in which we can use the Internet as a marketing tool, but there is one very specific way that no business owner should ignore.

Firstly – before you even start thinking about marketing, create an online presence.

This means “a properly manage website” that will tell your existing clients and your future clients who they are doing business with.

Secondly – you want to use your website to build a list of potential clients.

These are people or companies you hope to do business with in the future. This is your first step to create a sales funnel for your business.

Simply put, you want to create a way that will allow you a “foot in the door” with potential clients, so that you can introduce yourself and your company’s products and services to them at a later stage.

Your ultimate aim here for you will be to implement a marketing strategy called Permission Marketing.

Seth Godin is the “father” of the Permission Marketing principles as we know it today and it is one of the best marketing strategies any business can follow – in fact, it is the only marketing strategy available and recommended for the small entrepreneur, right now, in the 21st century.

The opposite of permission marketing is interruption marketing. Interruption marketing would typically be a television or radio advertisement.This is where a scheduled progamme (like a news broadcast) is interrupted to air an advertisement.

Permission Marketing is where marketers (companies) obtain permission from a potential client before they move to the next step of sending an advertisement to the potential client.

This form of marketing requires that the prospective customer give explicit permission for the marketer to send their promotional message (e.g. an e-mail, sales letter or catalogue request).

The 3-steps of Permission Marketing:

Turn strangers into friends;
Turn friends into customers and then
Turn the customers into your salespeople.

Permission marketing is thus the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes and understands the new power of the customer – the power to ignore interruption-marketing messages. It realises that treating people with respect is the best way to earn their attention.

In other words, you want to use the Internet as a tool to help you to get PERMISSION from 1000′s of potential clients, locally or from around the world, to market your products and services to them directly.

Here is a checklist of questions you need to ask and answer yourself:

Do you need to GROW Your Client Base to sell more products/services?
Do you want to implement a New Income Stream for your business?
Do you want to start a New Business from scratch?
Do you want to IMPROVE the Branding of Your Business and Trademark?
Do you want to EXPAND your business nationally or globally?
Do you want to learn new skills to INCREASE your business assets?

According to a number of marketing experts, 2015 will be remembered as the “Year of the Split ” – this is the year where a “permanent split” will take place and separate the winners from the losers.

Battle Between Affiliate Marketing and Network Marketing

The confusion between affiliate marketing and network marketing or multi-level marketing is quite interesting. Some people even think affiliate marketing business and network marketing businesses are scams. While others think they are one and the same with different names. In this article, we will discuss and look at the definitions, distinctions and some misconceptions. At the end of this article, we should have been able to provide some clarity.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing system in which a business rewards a person(s) or affiliate(s) for each visitor or customer brought by the person’s own marketing efforts.

What is Network Marketing?

Network Marketing is totally different. Here the marketer becomes associated with a certain product that they like or believe in, which they then buy from their supplier and resell to the public at a profit. Before the marketer starts selling products of a larger company, he/she signs some paper work which gives him/her a small franchise of the large business.

Differences between Affiliate Marketing and Network Marketing.

In affiliate marketing, affiliates are not selling any product directly. They are simply the mouthpiece, or the advertising board that tells people where to go and buy products. You will not have to purchase anything, but you will still make money just for telling people where to go get a product. Affiliates get a commission when the person that they refer to a website buys something, so in this way the company is paying for a good lead and they will be paid generously.

In network marketing, the foundation is in growing a team. You can start with one person (also known as a down-line) who then introduces the next person and that person introduces another and the chain goes on and on. The beauty of network marketing is that it is a game of numbers. The more individual down lines you have under you, the bigger your team, the more money you make.

Another difference is that in affiliate marketing, commissions are paid usually on single level depending on business laws in different countries.

In network marketing, commissions are paid on infinite levels of down lines. The “deeper” you build the closer you are to residual income.

Which brings in More Money?

Depending on your business goals, affiliate marketing can make you a decent fortune in a few years if can get a good number of customers to buy your affiliate company’s products.

While Network marketing can generate an income more than you can comprehend if you consistently work hard at it. If you happen to belong to the top 10 network marketing business that are structured, a good one should have a rare provision in their company policy like making the business will-able. So you work the business and after you stop working it, you can hand it over to the next person. And that person does not start from scratch but continues from where you stopped. A recommendation of one of such companies can be found at the end of this article.

What Affiliate Marketing and Network Marketing Are Not.

Whether you decide to do affiliate marketing or network marketing, once you have a good understanding of each, you will be sure that:

1. It is not a pyramid scheme.

2. It is not a “get rich quick” business.

3. It is not for non business minded people.

4. It’s not for those that want a “nice-play-thing” kind of business.

5. It is not a one man’s show. It needs people with common business goals to thrive.